Privacy

Last updated October 2026

What we collect

When you visit this site we record how it is used, so we can make it better and see which businesses are interested in working with us. This includes:

• Pages you view, how far you scroll, and how long you spend on each section.
• Buttons and links you click, and which questions you open.
• Your approximate location (city and region) and the company or network your connection belongs to. We work this out from your IP address using ipinfo.io. We do not keep your IP address.
• A replay of your visit (scrolling and clicks). All text and anything you type is masked before it is recorded.
• The page that sent you here, and any campaign tags in the link.

Who processes it

• PostHog (US) stores the usage data and replays.
• ipinfo.io looks up the network behind an IP address.
• Vercel hosts the site and adds the location information.

Cookies

This site does not set cookies or store anything on your device for analytics. Each visit is counted on its own.

How long we keep it

Replays are deleted after 30 days. Other usage data is kept for up to 12 months, then deleted.

What we do not do

We do not sell your data. We do not use it for advertising. We only use it to understand who is interested in our work and to follow up with businesses that have asked us to.

Opting out

Email hello@signuminsights.com and we will remove any data linked to your visit. Most browsers also let you block tracking scripts, which stops collection entirely.